Entrepreneurs across the board know that a good advertising strategy is one of the four cornerstones of any successful start up. What they don't realize is good advertising doesn't mean it has to break your budget and deplete your resources. In "ABCs for Entrepreneurs: A is for Advertising", JP shares time-tested tips for advertising that works without major overhead costs. She shares stories of her own advertising adventures as well as quotes and inspiration from major thought-leaders in business — both past and present. This gift-sized book is great for yourself or any entrepreneur on your list!